Gutless ‘Variety’ Wants Search Engines To Know ‘The Player,’ ‘Blood & Oil,’ And ‘Minority Report’ Are Canceled, But Not You

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When a rookie TV show has it’s episode order trimmed from the original 13 episodes, it has been canceled. The reaper will tell you that straight up, he’s got no one in Hollywood to suck up to.

But the sycophantic TV media doesn’t like to ruffle feathers in Hollywood, and typically willfully ignores that fact in their reporting.

But, at Variety, they don’t ignore that fact in their quest for search engine traffic.

Not only is the text title you read on the page indexed and searchable by the all powerful search engines, but the URL “slug” (put simply, the text within the URL) is as well.

By default, the URL is created by content management systems (like WordPress, used by the reaper) directly from the post title. Notice the title of this post, then look at the URL in your browser’s address bar as an example. The title text within them is the same.

To make the title and the URL text *different* requires an affirmative action by the creator.

Note the text headlines and URLs for these recent Variety posts:

Text title: NBC Cuts Episode Order for Wesley Snipes Thriller ‘The Player’

URL: http://variety.com/2015/tv/news/the-player-cancelled-nbc-wesley-snipes-1201621293/

Text title: ABC Cuts Don Johnson’s ‘Blood & Oil’ to 10 Episodes

URL: http://variety.com/2015/tv/news/blood-and-oil-cancelled-abc-don-johnson-chase-crawford-1201615958/

Text title: Fox Cuts ‘Minority Report’ Order to 10 Episodes

URL: http://variety.com/2015/tv/news/minority-report-cancelled-10-episodes-fox-1201615074/

Variety wants to have their suck up to Hollywood cake headlines, and eat their search engine traffic cake too!

A huge hat tip to the very observant @misscar2015, who discovered this. She also tells the reaper that Deadline Hollywood and TV Line (all owned by Penske Business Media) do the same in many cases.